What Is a Reciprocal Link?

Simply explained, reciprocal linking is an agreement between two website owners to link to each other’s pages, at least once, which may be of advantage to both in increasing page ranking.

Some misunderstand what it means when told that links help in determining ranking, and ranking means the page shows up earlier in search returns. This translates to greater likelihood that people visit a website.

Links on a person’s website elsewhere don’t improve rank; instead people need others to link to them.

More often, people have to search for somebody else to provide that outlink to their site and one way to elicit this is through a reciprocal link.

Some people insist that webmasters check out page ranking first because a higher ranked site providing a link may more significantly improve personal page rank.

Suggestion for the personal approach is that people first create a link to the site they have targeted for a reciprocal link, and then send a note to the owner of the site suggesting a reciprocal link.

Good content, use of keywords, website layout and other features are all a part of search engine optimization . Moreover, owners really want to develop their sites to the point where links occur without having to work for them. This means building a good site with an excellent reputation.