What is a Landing Page?

Essentially web designers want to create pages that are most tailored to the needs of the person who has clicked on a link and arrived at the landing page.

These pages can be the front page of a website, or they might have other functions depending upon web page design.

For instance, clicking on a wiseGEEK link to a specific article sends the person straight to that article, and the article page itself can be called a landing page of sorts.

The goal of these pages, and really the goal of most web pages are to keep the customer or web user on the page and on the site.

For instance if a landing page brings someone to the front page of a website, it ought to have enough information to keep the customer on the site, without too much information.

Instead of arriving at a landing page that really discusses bird care, the customer arrives at the front page of a website for a pet store. This isn’t a good match; in fact it’s a very poor one. On the other hand, a landing page could be designed for the same link that takes a customer directly to a page about bird care and bird care items for sale. This is a much better match, and likelihood of the customer staying on the page is much higher.

Thus, whether the landing page is a front page or another page on the site, goal of the programmer is to make the page as specific to the link as possible.