What Is a Backlink?

"Backlink" is a term that refers to links that point to a website or webpage from another website. This type of link also might be called an inlink or incoming link. Backlinks on other sites can increase a website's traffic. They also are tools used in search engine optimization (SEO), because the number and quality of backlinks that point to a website's often plays a role in the site's rank among search results.